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Interview on March 20, 2006
with Eamonn Kelly
Biographical Sketch
Eamonn Kelly is CEO of Global Business Network, the renowned future-oriented
network and consulting firm, and a partner of the Monitor Group.
For more than a decade he has been at the forefront of exploring
the emergence of a new economic, social, and geopolitical order
and its far-reaching consequences for organizations and individuals.
Kelly has developed insights, tools, and methodologies for mastering
uncertainty and consulted at senior levels to dozens of the world’s
leading corporations, governmental agencies, and major philanthropic
organizations. His most recent book is Powerful Times: Rising to
the Challenge of Our Uncertain World (2006). He is also the co-author
of What’s Next? Exploring the New Terrain for Business (2002)
and The Future of the Knowledge Economy (1999).
Introduction - Using
Scenarios for Planning
JE: Let’s begin by talking about scenarios and how they relate
to helping people plan and make decisions.
EK: Every decision we make, whether it’s in our personal,
organizational, political or social lives, is actually a bet. And
it’s a bet that is based on our beliefs about the system in
which we’re operating and in which our decision is occurring
as well as our beliefs about how that system is evolving. So, there
are two dimensions to the bet: one is a time dimension about how
it might unfold in the future and the other is about our understanding
of the system right now in order to make a decision.
While that’s always been true, every system we work in today
is increasingly complex, an outcome of the last century. Change
has been accelerating, and the faster it accelerates, the more interconnected
and complex the systems become with more moving parts, more actors,
more innovation, etc. So, our understanding of the system is getting
weaker.
Secondly, as things move faster, it’s axiomatic that the
uncertainty over time is increasing as well. And again, as the systems
that are in play become more complex, our sense of how the future
unfolds becomes even more uncertain. Those, I believe, are simply
facts.
But the human brain is subject to both cognitive biases and affective
or emotional biases. The cognitive biases are the lenses through
which we see the world. We each have a world view which helps us
make sense of the system and that rests on an implicit set of deeply
rooted assumptions and beliefs about how things are going to play
out—what we describe in GBN and the scenario world as the
official future. The affective bias is that we don’t like
uncertainty so we deny it. We want the illusion of being in control
and we ignore the realities and possibilities we dislike. Right
now at the macro-political level, for example, you can see the way
the U.S., Europe, and other parts of the world are looking differently
at decisions. Those reflect different world views based on both
cognitive and emotional biases.
The scenario process is essentially a powerful antidote to the
tendency to make bets based on assumptions about the system we’re
working in and what’s going to happen over time. I stress
both of these dimensions because the scenario process is not just
about telling stories of the future. In the course of that storytelling,
you don’t just understand the future possibilities better,
you understand the system better. You start to see connections between
things that you didn’t really realize were important.
So, the scenario process is really a way of making explicit a range
of possibilities that might happen in the future and a range of
ways of seeing the current system through varied lenses. It challenges
the official future because in most decision-making processes we
arrive at a premature convergence. We do it organizationally; we
do it personally; we do it in our families. We want to get to closure,
and so we rush toward convergence, which is based on a set of beliefs.
What scenarios force you to do is diverge for longer, keeping a
broader range of possibilities in play and then quite explicitly
moving through them and asking if this were the future, what would
we do and how would it be different from that future? And you start
to understand, “Okay, the bet I’m making is that it’s
this world, not that one. But maybe that’s not a good bet…
so now I’ll reframe the bet because I understand the assumptions
I’m making, the risks I’m taking on, and the possibilities
in play that I hadn’t really thought about before.”
Scenarios and Individual Decisions
JE: Can you use scenarios in terms of individual life decisions?
EK: Absolutely. I use scenarios all the time. I force myself to
imagine multiple outcomes, and I think about what I would do and
why. Scenarios help us make better decisions as individuals that
are leveraged against the possibilities, rather than blindly driven
by our assumptions and beliefs. This not only makes the bet better
informed, but it also gives us the ability to frame and rapidly
act on contingencies. In any sphere, if we make a bet and then realize
that the scenario that’s unfolding is this scenario, not that
scenario, we’ve already figured out how to respond and adapt.
To take an example, we invite Aunt Maude stay with us for a whole
week because we reckon we can survive it, but if we get to day three
and everybody’s on each other’s nerves, we’ll
all go to Monterey for a couple of nights. So, let’s have
a provisional booking in place. We can always cancel it if we’re
getting on like a house on fire. But it’s about building in
flexibility and imagining the various scenarios that could unfold—and
actually being prepared for them.
JE: What are the characteristics of a good scenario?
EK: In the process of creating a good scenario you need a number
of things, starting with a variety of perspectives. If everybody
comes in with the same mindset then you’ll just get the same
old stuff. You also need a genuine, open willingness to think the
unthinkable, including possibilities that are unpleasant or undesirable.
JE: Can you give an example?
EK: A pretty controversial example would be the fall of Saddam
Hussein’s regime. Did we, as the U.S., do the scenarios of
what might happen next, and were we really prepared? Actually there
were lots of people doing those scenarios; even the military on
the ground was saying, “You know, we’re heading into
an insurgency here, and the faster we drive towards Baghdad, the
more we’re leaving it behind.” What got in the way was
less a cognitive bias than an emotional bias. We wanted to believe
a particular scenario and we pressed ahead. And so we pursued the
wrong mission, which is again what organizations often do. In Iraq,
the goal became taking Baghdad and everything became focused on
that end. But taking Baghdad was only a proxy for the real objective—to
liberate Iraq. As a result, all of the decision-making, all of the
bets, were based on a single scenario rather than a broader range
of possibilities around what might actually happen. And those alternative
scenarios weren’t very hard to imagine.
New Orleans is another example. People had been talking about a
breach of the levies and what might occur since the 1960s. Not hard
scenarios to imagine, just unpalatable ones. People don’t
like to explore unpalatable scenarios. That’s why, in an organizational
scenario process, we often bring in external voices. This really
helps to provoke new thinking—the diversity of perspectives
from within the organization is further stretched by the external
people who really see the world differently.
Thinking from the Outside In
Another critically important aspect of scenarios is to
start thinking from the outside in, not from the inside out. Almost
every strategic process is 90 percent, and sometimes 100 percent
focused from the inside out: What do we want to do in the world,
what are our values, what’s our mission, what’s our
strategy, what resources do we have, where are our assets, how do
we deploy those assets against our goals? Those are certainly important
questions but they all play out in the real world, which is rapidly
changing and evolving.
To illustrate this, GBN often uses a three-ring, “bulls-eye”
model: the external world of social, technological, economic, political,
and environmental forces (the outer ring); the transactional world,
which is, in a business context, the marketplace, and in a nonprofit
context, the arena where agencies interact with partners, customers,
competitors, communities (the middle ring); and the internal world
of an organization’s people, technology, values, systems,
and culture (the inner ring). One of the disciplines of the scenario
process involves saying, “Stop talking about how this doesn’t
fit your values or why you don’t want other people to do this
or why the systems aren’t going to work, because that stops
you from preparing the right strategy. You’ve got to think
of the outside world first. If you prematurely bring in all the
things you can do, want to do, and have the assets to do, you will
start doing something that’s all about you rather than about
the world out there.” So, thinking very explicitly about working
from the outside in is another fundamental piece of scenarios.
Clarity and Craziness
JE: In Powerful Times you write, “Ultimately, the test of
a good scenario is whether it helps you see the world differently,
to read the morning paper with a new eye, and to connect the dots
and find the patterns that really matter to our future.” Can
you expand on what you mean by that?
EK: That quote links back to the tendency to underestimate scenarios—to
just think they are blue sky, about the future, about thinking long
term. That’s part of what makes scenarios very valuable. But
scenarios are really about “predicting the present,”
by which I mean that they boost our systemic understanding of what’s
happening right now and how the system we’re working in is
operating. Predicting the present involves realizing, “This
is an issue for us and it’s not something we’ve talked
about.”
An example from Powerful Times is what I call the dynamic tension
between clarity and craziness. It’s rooted in thinking with
clients about the long-range future and how technologies are continuing
to make things more and more transparent. What became increasingly
clear to me was that a huge gulf exists between the capabilities
of these technologies of connection to create magic and mischief
and the state of societal preparedness for those capabilities. You
see that particular tension daily in the newspapers.
The NSA monitoring of phone calls, for example, shows how the capability
of the technology has exceeded our current regulatory, legal, moral,
and ethical debate. The Danish cartoons of Mohammed were a classic
example of both clarity and craziness: riots in Pakistan were caused
by a dozen cartoons published in a fairly low-circulation newspaper
in Denmark because of global connectivity. Then worse cartoons developed
elsewhere were put into portfolios and spread around to Imams and
opinion leaders, generating a great deal of craziness. Moreover,
the riots were organized through smart mobs, through instantaneous,
angry, passionate cell phone text messages. Not only did the messages
say, “Let’s organize at this location,” but, “They’re
about to ban the Koran in Copenhagen.” Not true, but very,
very incendiary. So, what you got was an incredible Petri dish nourished
by part truth and part fiction.
But people still miss the point. The debate is not just over whether
it’s okay to publish cartoons of the Prophet. Although that
is important, it’s the sub-story. The big story is what do
you do in a world in which the actions of an obscure newspaper’s
editor in the tiny country of Denmark can provoke riots in Pakistan,
cause hundreds of deaths, and lead to boycotts of Danish foodstuffs,
products, and even Legos.
The much bigger story is that we’ve created the technological
capacity for clarity and craziness that way outstrips our societal,
organizational, and psychological preparedness to deal with it.
And those are gaps we’ve got to close. So, when I talk about
connecting the dots when you read the morning paper, I mean reading
those stories through a filter of understanding how the Internet,
global connectivity, a global market economy, and lots of multimedia
capabilities including cell phones, come together in this new, rich
stew of possibility.
The point is that thinking scenarically about how these technologies
create different potential futures leads us to a deeper understanding
of the system as it exists. This in turn enables us to see and link
what’s happening in the world through a very distinct and
more useful lens than simply reading The New York Times or The Washington
Post or The Wall Street Journal provides.
Quantifying Scenarios
JE: In terms of decision-making being a bet, is part of
the process when you’re working with clients giving them the
odds on the various scenarios? When they come to you, do they want
you to say not only what are the possibilities but what are the
likelihoods?
EK: It’s a great question. You’ve touched upon one
of the fault lines in the scenario community between the purists
who would throw their arms up in horror and say, “Never, would
we be able to do that” and the more quantitatively-minded,
who say, “We ought to be able to go in that direction”
and the realists who sit in the middle – and I would put myself
in that category – who say, “You’ve got to be
able to do a bit of that, not least because the clients want it,
but you must deploy it very carefully.” The reason you have
to deploy it carefully (as the purists would argue) is because quantifying
probabilities of the future is just too complex. As soon as you
create four scenarios and start saying that one is 70 percent likely
and another’s 10 percent likely, you’re going back to
the old model of forecasting and creating a false certainty that’s
disingenuous.
Moreover, as soon as you assign probabilities people will gravitate
toward betting on the future that is 55 percent likely, without
really challenging it. And that’s a problem because you’re
not really being open to the possibility of any of these worlds
unfolding.
JE: What’s the alternative then?
EK: More useful, I think, is to say, “What do we now believe
is actually predetermined and locked in?” Can we find factors
from the scenario exercise that we believe are now a reality and
therefore, shouldn’t be treated as uncertainties? For example,
I have been saying for some time that if you’re a major American
corporation, you should assume that if you are doing anything that
you would be ashamed of if it were known in public, then it is going
to be known in public at some point in the future. Moreover, it
will be both accurately reflected and maliciously exaggerated or
twisted to make you not just ashamed but mortified. Therefore, the
only sane strategy now is to just stop doing it.
In addition to exploring what’s predetermined, you should
also ask, “What are the things we’re in danger of making
assumptions about?” It’s important to recognize your
own bias. A good example is the pervasive assumption that the processes
of economic globalization will continue unfettered, with no return
to protectionism. That’s not inevitable; it’s not predetermined;
it’s simply an assumption that we default to when we make
our decisions. Frankly, it’s probably a bet that’s worth
making, but we should be thoughtful and mindful of it and much more
aware of the fact that we are choosing to believe it, which is very
different from knowing that it’s predetermined.
So, there are elements that are predetermined, there are things
we make assumptions about, and then there are important uncertainties
that we don’t really think or make assumptions about because
they’re just not on our radar screens.
I remember giving a talk in Scotland in 1990 about the six big
trends to watch in the future. One was the rise of fundamentalism
and the huge geopolitical tensions that might be triggered by fundamentalist
religions. Even though I’d given a nice, wide-ranging speech,
that’s all everybody talked about in the bar afterwards. It
caused a huge debate and even anger about raising the issue in the
first place: “What’s this mean for our organization?
If that’s right there will be bad civil unrest in Britain,
etc.” It was very interesting. Nobody was thinking about fundamentalism
then. But they realized, “If that’s true, it’s
really important. That could start to change everything.”
And then there’s the final category of things that we tend
to obsess about, hugely important issues that we should probably
stop making a central part of our decision-making. Economic forecasting’s
a good example. We have organizations that employ 100 economists
to do economic forecasts. Why? At the end of the day, it’s
not that big of a deal for any particular industry whether global
GDP goes up by 4 percent or 2 percent. And you’re not going
to get it right, anyway.
In 1984 the Economist magazine asked four groups of people to make
predictions of annual global GDP growth for the next decade: financial
investors, economists, European finance ministers, and garbage collectors.
They sealed the predictions and opened them 10 years later in 1994.
Of course, the group that was closest was the garbage collectors,
though
none of the groups did particularly well. Is that a surprise to
anybody? Absolutely not. Even the economists who do this work know
that it’s a classic case of the Emperor has no clothes. Why
do we vex ourselves about the big uncertainties we’re never
going to resolve when we could just start paying less attention
to them?
The scenario process also helps you to discover the default behaviors
that we bring to these kinds of conversations. I always say, “This
process has many side benefits. Do you want to hear about them?”
And often people will say, “No. We’re not really interested.
What we want is an answer to our question.” Every time that
happens, I just say, “Okay, we’ll wait and see.”
Three months later at the conclusion of the process, they’re
saying, “Wow! People are connecting differently. The level
of the dialogue is so improved. They’re having conversations
instead of arguments and are talking about learning differently.
These meetings have changed their character.” An amazing process
unfolds from creating good scenarios and having a deep dialog with
the right people in the room.
The final thing I’ll say about scenarios is the importance
of storytelling. Ultimately, if you’re not going to have the
decision-makers who are making these bets in the room as you generate
the scenarios, you must create great stories to grab their attention.
Logical graphs and charts will get processed through the same set
of cognitive and affective bias mechanisms and will produce the
same old outcomes. That’s why compelling, engaging story lines
are critical if you’re going to use scenarios to change the
mindsets, opinions, and decisions of people who are not involved
in creating them.
Dealing with Uncertainty in a Complex World
JE: I want to build off what you said earlier about fundamentalist
world views because increasingly it appears there are two big trends
at work: one is that as we live in this ever more complex, swiftly-changing
world, many people’s default position goes to a more fundamentalist
type of thinking because it seems they want an anchor in this world.
“This is what I will hold onto. This is what will give me
a sense of control.” And this trend is at odds with another
general one in which people are more aware that we live in an uncertain
world with a multiplicity of beliefs.
So, when you’re talking about these processes, part of what
you’re talking about is having people develop a new relationship
to uncertainty itself. That gets into what you wrote about in one
of your articles about learning to embrace uncertainty and risk.
EK: I think you’re spot on. My own view of fundamentalism
is that in many ways it’s a response to increasing uncertainty.
Now, I’m not a psychologist, nor am I religious, though I
like to think of myself as spiritual, so I’m not very well-qualified
to make sweeping assertions. But I do believe that there is something
in the human character that is pretty uncomfortable when confronted
with overwhelming uncertainty and looks to resolve that uncertainty
by defaulting to some traditional certainties that then make uncertainties
go away. It’s not just fundamentalist Christians or Muslims.
There’s a whole movement in the Catholic Church to decry relativism,
too. And that’s all about a lack of ease with uncertainty.
As I noted earlier, it’s axiomatic that if the world has
been changing faster for the last 20 years, which it has, and if
it has been becoming more interconnected, which it has, and if the
systems are becoming more complex, which they are, and if technologies
are becoming more transformative, which they are, then we are living
in an era in which there is more and more and more uncertainty in
the environment of every organization and of every individual.
At the same time, we’ve also been living through a fundamental
shift in the nature of our economy. That’s not fully globally
yet but it’s true in the developed parts of the world and
becoming more real everywhere else. As a result, more and more of
us are becoming what Drucker called “knowledge workers.”
Drucker predicted very accurately, as he always did, that we were
utterly underprepared for a society in which most of us were knowledge
workers. He foresaw a profound social transformation that we hadn’t
even begun to contemplate. And I agree.
For many knowledge workers one of the biggest uncertainties of
all is, “What am I doing?” “Does it matter? Is
it in any way meaningful?” The fundamental difference between
the people who build TiVo, and my grandfather who was a ship’s
carpenter, is that he knew what to do at the start of the work day
and what he had to achieve by the end of the work day. He could
look at it, touch it, and literally measure it before going home,
which a knowledge worker can never do. And that’s a radical
social transformation because one of the most profound uncertainties
of all is, “Am I worth anything? Does what I’m doing
have value?”
Another part of this social transformation is that more and more
of us in the developed economies and in organizations with any level
of sophistication are involved in jobs in which we have to exercise
judgment. And by exercising judgment, I mean making decisions and
choices that cannot be resolved by more data. In other words, there
comes a point when you have to say, “I’ve got this data,
I’ve got that data, and I say we do this.” I make a
judgment. Yet our organizations are not comfortable with us making
judgments because that’s not the industrial model. We’re
in a transition phase just now characterized by more uncertainty
and volatility in our work environments. And the fact that there
are more and more competitors and actors in every system introduces
still more uncertainty.
So, bring all that together and what I argue is the mastery of
uncertainty is becoming increasingly important and is poised to
become the differentiating characteristic between organizations
that succeed and organizations that fail. Frankly, the same is true
for individuals.
Oraganizational Responses to Uncertainty
JE: So what are organizations doing to meet this new reality?
EK: We do the same thing that the fundamentalists do when they
revert to the basics of their religion—we go back. We have
spent 30 years trying to create new kinds of organizations that
are networked, flexible, adaptive, decentralized, flattened, and
empowered. Yet what are we doing as things get more uncertain? We’re
defaulting to the old ways. First we centralize everything again
and put in more bureaucracy.
What do we do when 9/11 strikes? We create The Department of Homeland
Security. Who in their right mind thinks that the best way to make
emergency response teams more effective, to make FEMA a better agency
is to centralize its control in a monolithic bureaucracy? It doesn’t
make any sense, and yet this entire country, with huge bipartisan
support, all moved in that direction. What do you do when you get
an avian flu pandemic? When this started to emerge last summer,
I said, “Watch, we’re going to get calls for a flu czar.
Get a Daddy and the problem will go away.”
So, Daddy can be God, it can be scripture, it can be the flu czar,
it can be the Department of Homeland Security. And Daddy solves
the uncertainty, the complexity for you. So, that’s the first
set of actions we take.
Secondly we say, “Let’s get more and more data”
because as soon as we get all the data, we’ll eventually know
the right answer. So we go off in a hunt for data, we waste money,
we waste time, and we get more and more stuff that, frankly, doesn’t
provide us with any more clarity.
The third thing we do is get busier. If you’ve got the existentialist
angst of the knowledge worker, you don’t really know the value
of what you’re doing. There’s no measurement, so there’s
nothing tangible that you can point to. You don’t even know
if you believe it all. So what do you do? You get busier and busier
and busier, the assumption being that if you work more it has to
be worth more – if it’s worth anything to begin with.
So, you get addicted to your Crackberry, you’re checking your
e-mail all night and on weekends. You’re never disconnected
from work.
Another thing we do is get more and more focused. One CEO used
to pride himself on the statement, “We break all the wood
behind the same arrow.” That’s great, but what if we
all get behind the same arrow and then fire it in the wrong direction?
So, everything becomes focus, focus, focus because you want to get
more and more and more efficient. “Times are getting scary,
stuff’s really uncertain. We don’t want people off doing
this and that. Let’s get rid of all this exploratory stuff
that’s not fitting because that’s going to kill us.”
In fact, it’s the other way around. When we over-focus and
get more and more productive in terms of efficiency, we lose the
value of redundancy and the slack in any system that lets people
learn things.
Finally, we decide to measure everything relentlessly because if
you measure stuff, then it’s no longer uncertain; you’ve
actually got metrics. And if you’ve metrics and measurements,
then you’ve quantified it all and everything’s okay.
You see that default in organizations. The most spectacular illustration
of it just now is in the education system, where we have decided
that the solution is to measure everything. What we are seeing with
the “No Child Left Behind” policy is that reading and
writing are center stage but under-performing schools are dropping
all the other parts of the curriculum that aren’t measured.
And so kids are coming out with no history, no geography, and certainly
no arts; they’re not being educated, they’re being trained
to pass the standard tests so that their schools don’t get
punished financially. The thing is, metrics don’t measure
performance, they drive performance and often in crazy ways.
In fact, in the education case, you don’t make the kids smarter
by training them for the test, you make them stupider. So why are
we doing that? Because of the illusion of control. If we measure
it, then we’ll know exactly what we’re getting and we’ll
solve the problems of education. So, our response to uncertainty
is to do insane things that look sane.
Let me be more generous in my rephrasing, a little less Bolshevik.
JE: That’s okay! [Laughter]
Organizational Development
EK: Look, bureaucracy has its place; centralization can serve a
function. Being focused is a good thing. What’s wrong with
being able to know what you’ve achieved and being able to
measure your outcomes? Of course, that’s good. Getting the
data that you need to make decisions and choices, of course that’s
fine as well. But we forget that our weaknesses are the mirror side
of our strengths. You can see every one of these things I’ve
just mentioned as a strength, but any strength that’s overused
becomes a weakness. So, it’s really about being explicit about
our defaults and then being thoughtful about not overdoing them.
Over the last 30 years organizational development is a story of
two or three steps forward and one or two steps backwards. And right
now, for people who get obsessed with cost controls and focus and
metrics, those are the steps backward. But we can keep making the
steps forward too.
JE: What would some of those steps be?
EK: If I were working in an OD capacity, I would say to anybody
in any organization, “The natural instincts of leaders in
times of uncertainty are to go back to the old ways of the tried-and-true,
hierarchical, centralized model. So, don’t try to resist every
instinctive move that leadership makes to try to centralize and
control. Recognize that those buy you some psychological comfort
and then try and figure out how to capitalize on that psychological
comfort to try some other stuff that’s less comfortable, that
balances the scales, that’s actually just as essential for
becoming an adaptive organization?”
And recognize that you may have to take a different approach. Ask,
“If this is a very uncertain world, where are the people who
are learning about it the fastest?” They’re unlikely
to be the czars at the top of pyramids; they’re much more
likely to be people who are out interacting with customers, seeing
suppliers. So, how do we start thinking about an organizational
form in which the leadership is seen as being in the middle with
everyone is around them? And how do we make the ripples flow in
both directions so that the leaders can learn from the people that
they’re directing? Instead of thinking of the people at the
outer edge as being at the bottom, think of them as your explorers.
And if you start thinking of yourself as cocooned in the middle,
rather than as the person at the top of the pyramid with the ability
to see over everybody else’s heads, you’ve suddenly
got a much more realistic metaphor for how you’re positioned
in your organization.
Starting to shift your metaphor of organization and your ideas
about how you organize and deal with uncertainty is important. So
is understanding that you need to balance exploitation -- focus
is all about exploiting what’s known -- and exploration, which
is about discovering what’s not yet known. As competition
increases, as what is known becomes disseminated faster and faster
by more and more people, ultimately what is not known becomes by
far the biggest source of advantage. We’re not going to get
advantage by exploiting the known; the known will always commoditize,
and that’s happening faster and faster as everything speeds
up. So, finding the balance between your exploitative capabilities
and your explorative capabilities is fundamentally important. So
is understanding that metrics have to be balanced against stories.
Metrics are quantitative measures that tell us a piece of what we
need to know. Stories are qualitative but they logics are embedded
in them. And the logic of why we’re doing things is just as
important as you how quantify what you’re doing.
I also think that every organization should make a point of revisiting
the question “What is the moral purpose of what we’re
doing and how are we fulfilling it?” every couple of years.
And it should do so with its employees in a very direct, explicit,
open manner. This is especially important in the era we’re
living in just now, when our roles in a complex, knowledge-based,
intangible system aren’t always clear. The thirst for meaning
is a huge, growing phenomenon so rearticulating our moral purpose
and celebrating how we’re all contributing to it becomes a
critical part of changing the nature of the relationship that our
people have to the uncertainty of what they’re doing and why.
We’re going to see a lot of experimentation in the world of
human resources to find new ways of forging closer, warmer, human
connections between the individual and the organization.
The story of organizations is a really interesting one; if you
take the classic industrial era model, we’re not even halfway
into the process of developing the next organizational model. But
it will come, and it will come through new forms like eBay and Wikipedia
and Google that just weren’t possible ten years ago. It will
come through the next generation of people who have become online
gamers and are accustomed to creating strategy together, learning
together, and teaching each other since age 12. It will come from
a rediscovery of the joy and humanity of work and the fact that
the knowledge worker, like the craft worker, brings a whole person
to the workplace.
Divergent Thinking and Empathy
JE: You end Powerful Times by stressing the importance of developing
our capacities for divergent thinking and for empathy. Can you expand
on why developing those capacities is key to our decision making
in terms of the world moving forward?
EK: The one thing that would most profoundly change the world right
now is if we were all given enhanced powers of empathy, if we could
all learn to really walk in the shoes of the other. In a funny way,
it’s one of the fundamental precepts of every religion. But
being in some way aware of the needs, feelings, emotions of the
other is hugely significant. Nor are we constrained in the scale
of our empathy in terms of how far out it can really reach. I would
argue that the march of history has actually been, for the most
part, a continuous expansion of the sense of we: from the familial
we, to the clan we, the tribe we, the village we, the national we
and, even now, the continental we, and ultimately the global we.
Yet there is an inevitable lag between the reality of connectivity
and frequency of interaction with each other and our sense of identity,
our sense of we.
When a village has been around for a few generations, there’s
immense loyalty, and that village will go to war with other villages.
People have feuds and fights and defend each other; similarly with
clans and regions and countries. One of the very positive outcomes
of our globalized economic, technological, social, and cultural
world is that we are now primed to expand our sense of we. I don’t
think it’s going to be instantaneous, I think it will take
a couple of generations and will not be spread out equally. As science
fiction writer Bruce Sterling said, “The future’s already
here, it’s just not evenly distributed.”
There will be pockets of deep resistance. We’re going to
see, as we always do as we move forward, extreme moments of moving
backwards. Protectionism and the influence of national interests
will be around for a long time to come. But eventually, we’re
going to reach a point where it seems irrelevant when politicians
talk about this or that serving American national interests because
what matters today isn’t directly and meaningfully linked
to nations--but exists at the very local level, at the community
of interest level, and at the global level. There will also be triggers
that will accelerate the global we concept. One of them is definitely
climate change.
We’ve known for a decade plus that climate change was going
to enter our consciousness at some point. Now is the time; it’s
happening. I think climate change is predetermined. What’s
critically uncertain is what do we do about it? How will we react?
Climate change is really hard to think about from a U.S. perspective
or a British perspective or an Iberian perspective. It’s a
global phenomenon and we’re going to become increasingly aware
of global interdependence and interlinkage. If an avian flu pandemic
strikes it won’t stop at any borders.
So, there are a lot of reasons why, at a very pragmatic level,
we’re going to be driven to think at the level of the global
we. There is an inevitability about it as part of the historic march
of interconnectivity. In a more humanistic, spiritual sense, we
also feel each other’s lives more acutely now, we see them
more cleanly and clearly, we recognize them more fully. An interesting
example is the linkage between the evangelical Christian right and
a lot of AIDS groups that are arguing for more debt relief in Africa
or poverty elimination. It’s fascinating to see this convergence
of previously hostile political factions around some kind of global
leadership.
When you have hitherto hostile stakeholder groups and interest
groups converging and aligning their energies and efforts on shared
concerns, something has shifted. And I think the thing that’s
shifting is that sense that humanity now includes people in Chad
and villagers living in rural China with their chickens. This is
an inevitable sweep, I believe, and a truly transformative one.
And this shift will trouble and vex a lot of people but it will
come and it will change our political institutions. It will recalibrate
a lot of our economic decisions. It will probably lead to very important
changes in the way that we think about progress and growth. I think
we will move beyond the GDP, which fails to measure things that
really matter, most particularly, contributions of women in societies,
including ours.
My wife has played a very, very important social and familial role
by not working outside the home for the last 18 years since our
first child was born, but of course she’s been working. She’s
been creating social networks; she’s been shaping the environment
for our kids and rearing them; she’s been helping with other
people’s kids and doing informal child-minding for her friends.
All this activity, which actually makes our communities work is
undertaken by women, but has no attributed value. And yet, it’s
fundamental to our societies. As soon as we take it out of the realm
of familial responsibility and pay a child-minder, suddenly it’s
given an economic value and features in our GDP – but not
when someone’s doing it as part of their mothering.
JE: That makes me think of the foundation world. For many funders,
I think building relationships is not something that is generally
explicitly valued in terms of a performance measure. It’s
maybe implicit, but many
often want to see lofty objectives realized quickly without recognizing
the value of the relationship-building that is necessary to reach
those goals -- and which takes time. So, when you say we may change
our notions of what is valuable, I wonder if part of that will involve
placing a more explicit value on things like relationships.
EK: I think you’re right. There’s an increasing disconnect
between the tangible assets that we can actually account for, literally,
and the intangible assets that are about relationships and are fundamental.
These questions are starting to become more visible and meaningful
and will lead, I believe, to really important changes. Will we end
this century with our same measurement systems for value, growth,
and development? I truly hope not and I don’t believe we will.
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